Refugees and asylum seekers in the Gallery

 This photographic project was initiated by Daria Vered, a student and a volunteer for Amnesty International, and I photographed.Together we set out to document the connections and relations between the Israelis and refugees in jobs in which they collaborate every day. We introduced the series of photographs at the gallery "Kuli Alma" intending to bring awareness to the refugees living amongst us.
 Daria says: Just as we were doing the project I realized that in all my years in the restaurant business I didn't invest much thought in these workers. I saw them coming  and going and I didn't always remember all their names. Only in recent months I developed an awareness and I decided to try, through art, to show their other face. Before entering the judgment of right or wrong - accept them as people who work and live amongst us.

את פרוייקט הצילום הזה יזמה דריה ורד ,סטודנטית ומתנדבת באמנסטי אינטרנשיונל ,ואני צילמתי

ביחד יצאנו לתעד את החיבורים בין הישראלים והפליטים במקומות עבודה בהם הם משתפים פעולה יום יום . הצגנו את סידרת הצילומים בגלריה "כולי עלמא" מתוך כוונה להביא למודעות את הפליטים החיים בינינו .
 אומרת דריה : ״רק בפרויקט הבנתי שבמשך כל השנים שלי בתחום המסעדנות לא השקעתי מחשבה באותם עובדים . היה לי טבעי שעובדים באים והולכים ושאני לא תמיד זוכרת את השמות של כולם. רק בחודשים האחרונים פיתחתי מודעות והחלטתי לנסות, באמצעות האמנות, להראות פנים אחרות שלהם. לפני שנכנסים לשיפוט של נכון או לא נכון – לקבל אותם כאנשים, שעובדים וחיים לצדנו״.

במקרה הזה תמונה אחת ממש שווה אלף מילים ולכן לא אוסיף


Silver Medal at PX3 - Photo Competition

 For seven years I shared a studio with two friends, architects, and I was always "jealous" of architecture competitions offered in their profession, in which they have invested a considerable part of their time, intellectual thinking combined with technical practice. Sometimes they won and their ideas were then materialized. Double joy. What excited me most about the contests was the fact that anyone can participate without connections or previous information on his resume. Just talent and will. Kind of a white page. So I was very excited when I found out through the internet that photographers are offered various competitions around the world. I have not yet discovered the ultimate competition, the kind in which you get an annual contract with a leading magazine / website / company, but I make sure to submit works for two competitions each year, and occasionally I win an award. It's mainly honor, for the moment. Yesterday I received an announcement that the series of photographs that I submitted to PX3 was awarded the second prize, a silver medal, in the field of advertising / fashion. While I'm not going to buy with the prize at the grocery store, it makes me very happy etc.

Silver in PX3
You are invited to look at various winning works in this link 
and find my work among them.
And this is the series I have submitted and got a medal for

במשך שבע שנים חלקתי סטודיו עם זוג חברים אדריכלים ותמיד "קינאתי" בתחרויות אדריכלות המוצעות למקצוע בו הם עוסקים, שבהן השקיעו חלק נכבד מזמנם, תוך חשיבה אינטלקטואלית משולבת בפרקטיקה טכנית. לפעמים אף זכו ואז הרעיונות שלהם זכו להתממש. שמחה כפולה. מה שהלהיב אותי במיוחד בעניין התערוכות היתה העובדה שכל אחד יכול להתמודד בלי קשרים או מידע קודם על הרזומה שלו. סוג של דף לבן וחלק. לכן התלהבתי מאוד כשגיליתי דרך האינטרנט שגם לצלמים מוצעות תחרויות שונות ומגוונות ברחבי העולם. עדיין לא גיליתי את התחרות האולטימטיבית, כזו שזוכים בה בחוזה שנתי עם מגזין/אתר/חברה מובילה, אבל אני מקפידה להגיש עבודות מדי שנה לשתי תחרויות, ומדי פעם זוכה בפרסים .בעיקר כבוד ,בשלב זה
אתמול קיבלתי הודעה שסדרת הצילומים שהגשתי זכתה לפרס שני ,מדליית כסף ,בתחום פרסום/אופנה. אמנם אני לא הולכת לקנות עם הפרס במכולת , אבל זה מאוד משמח .תודו
מוזמנים להכנס לעמוד הזוכים ולהסתכל על העבודות השונות בלינק הזה -
 ולמצוא אותי בינהם


Yael Salomon - Inspiration

חולצה גרטרוד , תכשיטים יעל סלומון
 I asked my favorite jewelry designer, Yael Salomon, to choose 5 items that give her inspiration to work. I knew that her choices will be original and profound, like her work. And Yael did not disappoint.

1. Essential Oil by Thann, favored by Yael Salomon for a relaxed feeling at work.

Yael: I found Thann in one of my trips to Asia. I travel a lot to Asia for business and this is something that I buy regularly. If I run out before I go, I ask someone to send me a few bottles .This has been the smell of my house for ten years, the smell that surrounds the house and studio and creates a sense of calm. I started traveling to Asia when I was designing shoes and bags, ten years ago, and we produced in China. I had at the time an American brand with my sister, called Charley My Love.
And then I continued with jewelry manufactures in Thailand to produce my line,
Yael Salomon. I have been designing jewelery for the last seven years.

Essential Oil - Thann, favored by Yael Salomon for a relaxed feeling at work

2. I love architecture so I chose my favorite out of my many architecture books -  Santiago Calatrava's book. The book actually contains some work from Israel, The
Chords Bridge at the entrance to Jerusalem.I really, really love his connections and how he puts heavy mass so that it looks as if it's flying in the air. The bridge is very much in line with Calatrava's work -   lots of lines, and that relates to my jewelry style.
Calatrava translates certain movements,  the tension between the hard and soft, flexible and rigid, all kinds of contradictions. When I studied at Shenkar (fashion school ) the theme of opposites was already central in my work.
Santiago Calatrava's architecture inspires Yael Salomon's jewelry

3. Dries Van Noten retrospective book inspires Yael both artistically and business wise

Yael: I chose Dries Van Noten's, one of my favorite fashion designers, book. 
Dries Van Noten is one of the few brands, owned privately. It does not belong to any corporation.Van Noten insists on it and I think rightly.
In addition to his endless design capabilities, both in terms of quality and in terms of research plus using different techniques, and expressing the inspiration every time, season after season, I really appreciate his business approach. Van Noten's father used to work in the business of fashion and after finishing his studies Van Noten has developed his own brand, bought the building that was his father's shop, so everything remained in the same neighborhood. And from little Antwerp which is very provincial, it slowly evolved into an international brand. He has all the hats. Last year I visited his retrospective exhibition in Paris and I bought the book.
 Van Noten was "in the right place, at the right time" in the last twenty years, no doubt.This is very noticeable in the book and it was very noticeable at the exhibition. All His inspirations are very rich in terms of music and movies. We have all seen the movies but with him it's there, in his work. Another thing is that Van Noten really likes to give credit to others and it is very beautiful.
It's a great book, my Bible.

Dries Van Noten retrospective book inspires Yael both artistically and business wise

4.Vintage jewelery from New york and colorful stones from Tel Aviv are the inspiration for SS 2016 collection Yael: The ancient African jewelry and stones are part of the elements that inspire my next summer collection - 2016. I would like to return to some ethnic, handmade things. Things I was doing in the past and I want to introduce them into my cold lines, my Scandinavian side. I would like to introduce some warmth and color. Some of the jewelry is from vintage shops in New York, from many many years ago. And stones. The stones I buy in Tel Aviv ,which is quite comfortable. I work with Kapash in Allenby st., who is one of the only people I collaborate with in Israel. He has a big store of gems, a huge variety he brings from all over the world and it's great fun to hang out there - colors, shapes.This endless. A lot of inspiration from this shop.
I feel that it's time to go back and work with the stones and color that I miss too much and I want to infuse turquoise and Corals, summer colors, Resort, Beach,in my jewelry.

5. BoF magazine and the daily newsletter of the blog are constant inspiration, about everything to do with fashion and more.The Business of Fashion, BoF, is a British blog that deals with the business of fashion.I discovered it by accident a few years ago and since then I have been following the blog every morning. Not that I read every day because there is more to life than fashion. 

 This is their first printed edition, and one of my icons is here on the cover so it's quite an inspiration on it's own. BoF deals with fashion from a  broader perspective
Vintage jewelery from New york and colorful stones fro Tel Aviv are the inspiration for SS 2016 collection
ביקשתי ממעצבת התכשיטים האהובה עלי , יעל סלומון , לבחור 5 פריטים שנותנים לה השראה בעבודה .ידעתי שהבחירות יהיו מקוריות ועמוקות ,כמו היצירה שלה. ויעל לא איכזבה
  א . בקבוק שמן אתרי מתמציות עצים ,של "תן" ,חברה תאילנדית של קוסמטיקה בעיקר
יעל : גיליתי אותם באחת הנסיעות שלי לאסיה .אני מסתובבת הרבה באסיה בענייני עבודה וזה משהו שאני קונה באופן קבוע ואם נגמר לפני שאני נוסעת אני מבקשת שישלחו לי .כשאני מגיעה לטוקיו או בנקוק אני יודעת בדיוק איפה החנויות וקונה במהירות .זה הריח של הבית שלי למעלה מעשר שנים,ריח שאופף את כל הבית והסטודיו ויוצר תחושה של רוגע. התחלתי לנסוע לאסיה כשעבדתי בתחום הנעליים והתיקים, וייצרנו בסין , למותג אמריקאי שלי ושל אחותי -
Charley My Love
 והמשכתי עם התכשיטים .אני מייצרת בתאילנד ,בכפר קטן ודי משפחתי למותג שלי , יעל סלומון ,שקיים כבר שבע שניםב. ספר על אדריכלות שאני הכי אוהבת ויש לא מעט אז שלפתי ככה ... הספר על סנטיאגו קלטרבה .יש פה דווקא עבודה שלו מהארץ: הגשר בכניסה לירושלים, גשר המיתרים .אני מאוד מאוד אוהבת את החיבורים שלו ואיך הוא מעמיד מסה באוויר כך שהיא נראית עפה באוויר .זה מאוד אופייני לקווים שלו .בכלל קלטרבה עובד עם הרבה קווים ,וזה מדבר לסיגנון התכשיטים שלי.אני מתרגמת לתכשיטים את הדרך בה הוא מתאר תנועות מסויימות ,קונטרסים מסויימים ,את המתח בין רך לקשה ,גמישות ונוקשות ,כל מיני ניגודים כאלה.כבר כשלמדתי בשנקר הנושא של ניגודים העסיק אותי בעבודות של
 ג. ספר על דריס ון נוטן ,אחד ממעצבי האופנה שאני הכי מעריכה.דריס ון נוטן זה אחד המותגים היחידים ,בסדר גודל הזה ,שהוא בבעלות אישית .לא שייך לשום תאגיד .ון נוטן מתעקש על זה ולדעתי בצדק .ומעבר ליכולות העיצוביות שלו שהן אין סופיות ,גם מבחינת האיכות וגם מבחינת החיפוש והטכניקות השונות ,ולהביע את ההשראה כל פעם מחדש,כל פעם השראה אחרת ,עונה אחרי עונה ,אני מאוד מעריכה את איש העסקים שהוא .אבא שלו היה בעיסקי האופנה ו-ון נוטן פיתח את המותג שלו ,קנה את המבנה בו היתה החנות של האבא , ז"א הכל נשאר באותה שכונה ,בקטן הזה של אנטוורפן שזה מאוד פרובינציאלי ,ולאט לאט התפתח למותג בן לאומי .במקרה שלו יש לו את כל הכובעים .בשנה שעברה היתה לו תערוכה רטרוספקטיבית בפריס וקניתי את הספר. זה מאוד מגניב כי הוא היה "במקום הנכון ,בזמן הנכון" בעשרים השנים האחרונות ,אין צל של ספק ,רואים את זה בהשראה ובעבודות שלו .זה מאוד מורגש בספר והיה מאוד מורגש בתערוכה .כל ההשראות שלו שהן מאוד מאוד עשירות .גם מבחינת מוסיקה ,גם מבחינת סרטים שאנחנו כולנו ראינו ואצלו זה שם ,זה בעבודות שלו .הוא גם אוהב לתת קרדיט לאחרים שזה מאוד יפה ..זה ספר נהדר .התנ"ך שלי .
ד. התכשיטים האפריקאים העתיקים והאבנים הם חלק מהאלמטים שהיוו השראה לקולקציה הבאה ,של קיץ 2016 .אני רוצה לחזור קצת לדברים האתניים ,לעבודת יד ,דברים שעסקתי בהם בעבר ואני רוצה להחדיר אותם לתוך הקווים הקרים ,הצד הסקנדינבי שלי .אני רוצה להחדיר קצת חום וצבע . חלק מהתכשיטים מחנויות וינטאג' בניו יורק , לפני הרבה הרבה שנים ,בעיקר תכשיטים אפריקיאים וגם אבנים שאני קונה בתל אביב. דווקא אבנים אני בעיקר קונה פה .יש לי יבואן שמביא מכל העולם ובכל פעם מחדש .זה די נוח .זה אחד האנשים הבודדים בארץ שאני עובדת איתו - קפש באלנבי .יש לו את החנות הכי גדולה לאבני חן .מאוד כיף להסתובב אצלו - הצבעוניות, הצורות זה אינסופי .כשנכנסתי אליו הפעם הרגשתי שאני חייבת לחזור לאבנים וצבע כי אני מתגעגעת יותר מדי ואני רוצה לחזור לטורקיזים ולקורלים ,צבעים של קיץ ,ריזורט ,חוף

BoF magazine and the daily newsletter of the blog are constant inspiration  ,about everything to do with fashion and more
בלוג בריטי שעוסק בביזנס של האופנה
גיליתי אותו במקרה לפני כמה שנים ומאז אני כל בוקר מקבלת את הניוז לטר.
 ,לא שאני קוראת כל בוקר כי יש עוד כמה דברים חוץ מפשן בעולם . זו המהדורה הראשונה שלהם שמודפסת, ויש פה את אחד האייקונים שלי שנמצאת פה על השער אז זה השראה לא רעה
ובכלל הם עוסקים פה בסוגיות שעוסקות לא רק בפשן אלא בפרספקטיבה יותר רחבה
את התכשיטים שיעל סלומון מעצבת ניתן לראות כאן 


Parisian woman in the Orient

Valerie Abecassis in tel Aviv. Long dress by Rimmaromano , bracelts by Yael Salomon

A few months back I was invited to the studios of I24 for an interview .I had no idea what to expect since I only heard very vaguely about the enterprise and I was very surprised to enter the very impressive and sophisticated offices and studios .And even more so I was impressed by the team that waited for me and especially by the head of the team ,a tall beautiful and stylish woman ,Valerie Abecassis .
In the thorough briefing before the interview I found out a few things about Ms Abecassis too ,among which - that she was an editor at French Elle.
I thought that it's pretty amazing to do such a move - from one of the most established and influential magazines in the world to a pioneering brand new TV channel (although generously financed) in the Middle- East .I was also really curious to hear what she thought about Israeli fashion and Israeli magazines.
So I have invited Ms Abecassis for a photo session and an interview .
Valerie is already at the cafe ,having a coffee and some fruit juice ,looking really fresh in the early Tel Aviv sun ,dressed in a little Jill Sander dress and French platform shoes ,when I arrive.But since our main topic is Israeli fashion I brought her clothes of several Israeli designers that I thought would suit her. Some refer to her French actress look ,some to her Levantin/Oriental look and some to the sheer fact that she is tall and can "handle" certain dramatic outfits only tall women can handle well.

Dress - Rimmaromano , shoes - Dorin Frankfurt for Shoofra , earrings - Yael Salomon

She is very excited to "discover" the designers I brought and writes down some names. Everything is material for work. I love it .

Dress - Rimmaromano ,  earrings - Yael Salomon  , tea served at cafe Sheleg

M : So please tell me the exact definition of your occupation.
V : I am the chief editor of the daily show dedicated to culture and life style. My channel is an international channel,we broadcast all over the world,mostly for French audience and also English and Arab audience .But my show is only for French and English .We broadcast from Israel but it isn't only dedicated to Israel .My editorial line -  I try to link Israel to the rest of the world and the rest of the world to Israel.
I work for I24 which is a new channel , it exists for two years already .
My first consideration is - is it interesting .This is the most important .It's not Jews or Arabs or Muslims or politics ,but is it interesting ! Is there a story ? Can you follow it ,if my mother can follow it ,in France ,here in Israel, in Jordan ,in New York .If it's interesting you follow it .

M : do you have a certain way in which you want to show Israel ?
V :We must be honest ,the image of Israel abroad is catastrophe because everybody thinks that Israel occupies territories and has an awful army .Apart from this -nothing .Which is not true at all.The are a lot of things in this country ,especially culture ,because the culture here is very open. There is a lot of energy ,a lot of very good artists ,designers ,theater people ,writers ,cartoonists ,poets ,movie makers ,dancers ... There is a big mix between Israeli Jews and Israeli Arabs ,Muslims ,Christians .So there are a lot of stories . I want to explain to the world that here in this country it's not exactly what the other media says, and besides politics ,obviously , there is something else ,something cool ,creative , beautiful ,deep ,open minded,obviously left because culture is left all over the world . I want to show this .I want to show that in Sachnin there is a contemporary art gallery owned by an Israeli Arab guy ,that there is a Muslim Opera singer who appears in La Scala, that there are a lot of music groups that work together .There is 21% Arabs in this country and they can work and do interesting things . Or photography work that was done in the settlements , in the occupied territories , but it doesn't always have to be dedicated to the conflict ,to war ,it can also be just about life.
M: But do you also show the bad side of occupation , the problematic situation of the Arabs here , or do you avoid it ?
V : No ,I never avoid politics, my show has a little bit of politics ,but I combine politics with humor .You know ,I come from French Elle magazine and the motto of Elle has always been - be light on serious stories and be serious on light stories ,so I try my best to do that.We did a story about a family living like hippies in a settlement , amazing .
M : But this is very unusual , it's not like showing the main street in Hebron all closed because of the settlers.
V :In Hebron I haven't found anything funny, not funny - cultural .Any culture. There is no culture there . This is a dead place.
M : Have you been to Hebron ?
V :Yes, I've been everywhere . Two places made me very very sad - Nazareth and Hebron, because in both there is only God.
M : Well , maybe I have to correct the impression of Nazareth for you. 
V : There is a theater ,there is art ,I sent crews there to cover events ,but when I visited the city I thought that God was everywhere and it made me very sad . 
M: OK let's leave politics. So actually you have an incredible job !
V: Yes incredible , I'm very happy to have this job .
It's very intense. 

Dress by Dorin Frankfurt , shoes by Dorin Frankfurt for Shoofra , bracelet - Yael Salomon

M: How did the people from the channel "find" you ?
V: I arrived to this country 4 years ago ,at the beginning I followed my husband who was nominated as a cultural councilor/advisor  for the French embassy.For one year I was jumping between France and Israel ,I was working at the French Elle magazine at this time ,I was chief of the fashion news and the fashion pages.News ,because I'm a journalist ,I'm not a stylist.And I used my time here in Israel to do a city guide on Tel Aviv. It was a very good experience because it allowed me to discover the city .Where to go ,what to buy what to visit ,millions of adresses and I met lots of people so I was more involved. The book "Cheap&Chic" was published in France by a little house that belongs to Lonely Planet , Place Des Editeurs .
M: I wish I could read it , my French is not good enough..
V: So after one year I heard the channel is opening and I proposed a pilot. Sarah Adler , the famous actress was my guardian angel ,she agreed to do the pilot with me ,I thank her very much .The pilot was accepted and they offered me to do whatever I wanted.
I offered them the culture programmer with interviews of artists to show what's happening here.
M: How do you find your stories?
V: I work a lot .I read all the newspapers and a few online news agencies ,every day.I wake up very early, I can not sleep anyway , there is too much noise in Tel Aviv,( I haven't slept and eaten in two years..),I don't talk to anybody and I read and read.It's very hard for me to get all the information because I don't read Hebrew. So I copy the article and I Google translate and I try to catch if there is something of interest in it .
And I have a team ,obviously ,Israeli guys, so I ask them to check if a specific singer or artist is a good one .And they say sometimes No and sometimes I ask - are you sure ,because they are Israeli and they have prejudices or a feeling that it's not so interesting but because my job is to broadcast something outside my evaluation is different. For example a show at Masada , for an Israeli it's not interesting but for audiences all over the world it's amazing .My job is complicated because I try to be modern ,and get top stories for the people here and for my audience there.The motto of my show is - Here and There .
I try to give place to Arab stories too , Gaza , Ramalla , I want to give them a stage ,a microphone, but they don't want to cooperate with Jews and Israelis and it makes me very sad.
M: OK ,let's move to fashion . 
What do you think about Israeli fashion and Israeli designers?
V: When I was at Elle I came here for the Fashion week ,I couldn't understand why there are two fashion weeks in this little country ,why people are fighting and why is there such a mess. It was nice though ,not so professional but nice.Although the make up was not so good and all the models were Russian .
M : And you don't think it's good ?
V : I don't think it's enough . Look at the shows of Mr. Saint Laurant for example , such a mixture of models. You can have black people ,yellow people ,brown people ,white...
M : Did you say Mr. Saint Laurant ?
V : Yes ,I always say Mr. Saint Laurant. I have a lot of respect for him. He is not my friend. I covered all his shows ,I've been to his funeral,I even worked in the amazing show he did in 98 world cup, as an assistant ,since I wanted to be there and cover it. So I always say Mr. Saint Laurant ,I have a lot of honor for him. And he was born in the same city as me , Oran in Algeria.
So ,what do I think about Israeli fashion ? It's complicated for me ,because what are we looking for ? Are we looking to find the same things that you find in New York -Milan - Paris, which are the only 3 places for fashion or do we look for something specific for the country . But if your are looking for something specific for the country you have to admit that it's not your taste, it's not The Taste.
 You have to except all kinds of things: sometimes vulgarity ,some unstitched hems.It's the same for fashion ,design ,architecture and art : I like it when artists here use the little history they have ,48 ,you know it's very very young ,and mix with references from abroad.When artists use the very young history of this country with very old influence ,from 2000 years. Mix it with the modernity that is all around.I don't like it when they only focus on the United States, Miami style hotel ,or Cavalli or Dsquared2 for fashion at Ramat Aviv mall .I like it when people invent . For example the beige dress you brought me ,by RimmaRomano ,is very beautiful because it is piercing but it is also djellaba,it's silk and it is feminine.
Very well done ,very beautiful . This is what I like, this is an idea .
When I first came here I wanted to set a French Elle here ,a French magazine,  so I met a lot of fashion people , but there is not enough money and it's very difficult ,Israel is very small.
Designers have to work abroad if they want to survive.There is not enough people here.
I like Hed Mayner's style , he mixes military ,religious and lines from abroad. And the tailoring is very good.
M : Yes ,this is the most difficult thing in Israel ,cause you can have ideas but to do it well is difficult .
V : And fabrics , it's very expensive here.You have to bring it from abroad so the young designers are limited.
M : Until now I always avoided photographing people in Israeli designers' clothes, because if you dress someone in Jill Sander you can be sure she /he will look good ,which is more risky with Israeli designers
V : But you are right, It's better to show designers from Israel , and you know them .
I don't read Hebrew magazines so it's very hard for me to discover names.

M : This was exactly my next question. What do you think about Israeli fashion magazines?
V : I did a story with Liat Kopelman .She is the editor of Go Style and I love her style .She was like Mark Jacobs style when she arrived to my studio ,she was very pretty ,gorgeous  ,not skinny , she know everything and she is proud of her country and interested in the world.What i don't like about fashion people is when they are not proud of what they have  ,they are only looking at Milan or Paris.I did a story about a women's magazine from Nazareth , Rose .And I was impressed by the Israeli Arab woman editor. But apart from this I don't like too much the other magazines. I like it when visuals are full frame ,big spreads ,I like color, stories ,splash! I don't want to be nasty but the magazines I see here ( I don't read I only look at the visuals) the visuals are flat .Even the French edition of Haaretz is awful .If I had time I would have taken care of it .I would use local artists and let them shoot colorful stories .Fashion is sexy , beautiful , we have to love the clothes ,not just see it .
M :Why did you do this incredible change ,why did you come to Israel ?
V: It just happened and I followed. It's something that I've learned here in fact ,you have to follow the day. It's hard , sometimes I'm lost ,but I would be very very sad if I hadn't done it .
M : I also want to ask you what your dream is
V :Read ,talk and write Hebrew perfectly.This is my only dream because with this I will be the queen of the country.

Dress by Karen Oberson , bracelet - Yael Salomon

photography ,styling & interview - Miri Davidovitz
make up - Ondine Paz
Dorin Frankfurt - https://www.facebook.com/dorin.frankfurt
Rimmaromano - 72 Yedidya Frenkel st. Tel Aviv
Jewelry - Yael Salomon
Karen Oberson - 36 Gordon St. Tel Aviv
shoes - Dorin Frankfurt for Shoofra 
photographed at cafe Sheleg -  44 Ge'ula st . Tel Aviv


Dancers !

Best of all I like to photograph dancers.

They can do everything, nothing is too difficult for them, their movement is delightful, their body is great (even if it is not perfect sizes) and their spirit is free.

This group of dancers from Studio Naim, I shot a few years back for a hi-tech company, to express the values of easy flow of their machinery.

They jumped and floated in the air for hours. Especially Yuval ,the guy in the foreground .
  A most powerful engine.

 The art director is the talented Peleg Michaeli
 Recently I have worked with the fabulous dancer , Renana Raz , for the cool fashion designers Belinky . 
This is a short sneak peek to the shoot 

I will post more soon .


Jisr az-Zarqa

Fixing fishing nets. "Fishing is hard work" says Mohamad .

Proud mother of eleven children, eight of them are boys ,at the family hut by the beach where they spend all the days working and go back to sleep in the house at Jisr az-Zarqa town.

Jisr az-Zarqa is very photogenic but terribly neglected,by the authorities and by its citizens.
Located on the sea shore in one of the most beautiful spots in Israel ,this small Arab town has a lot of potential .I really hope that something moves and things start changing .

Preparing for fishing at the fisherman's port of Jisr az-Zarqa

Young man proud of his horse

Even for someone like me who loves simple places this place is just too messy at the moment .
Everyone we met was really friendly and smiling . I hope that this is a sign for a better future.


Creative heads

One of the privileges of my occupation is meeting a lot of creative people,discussing and trying to visualize their ideas.
Here are just a few I've met in the last month or so :

Or & Idit Bellinky
The creative couple behind Bellinky ,Or and Idit , graduates of the Bezalel Academy of Arts and Design , enthusiastic designers of fashion clothes and accessories .
It's a real pleasure listening and trying to express their ideas visually.

Bellinky SS15 with the very beautiful Renana Raz

Inbal Ben-Zaken
Inbal Ben-Zaken,a dancer,choreographer and fashion designer.
The designer behind the label Mizo, for whom I have recently shot SS15 summer collection, inspired by Rock & Roll .
Working with Inbal I have discovered an original and strong independent voice.

Mati Shachar in her showroom L'Atalier

Mati Shachar ,a mid-century furniture expert and enthusiast, who introduced me to this world of ,and whose wonderful showroom,L'atelier, I  occasionally use as my studio .

Mati Shachar in one of the apartments she has designed .
For the first time in my life I enjoy photographing furniture ,especially because of the stories behind it .


Two impressive men : Ariel Berenson and Ilan Pivko .

Ariel Berenson and Ilan Pivko on the set
Ariel Berenson, creative director and general director at Adler Brands is one of the creative heads behind a new campaign for
 a residential project designed and planned by the renowned Israeli architect Ilan Pivko .
The star of the campaign is Pivko himself and it was a real pleasure witnessing the style of these two refined men and trying to capture it.


Fashion designer Karen Oberson

And last ,but not least, Karen Oberson ,a very talented fashion designer ,who is a dedicated yoga instructor  ,so we have a lot in common.

I had the pleasure of photographing Karen's minimalist collection and I'm looking forward to choosing a few items for my own wardrobe .


Busy month ...